Ocean Action Hub

15 Nov 2019 - According to The Robin Report, around 65 – 75 percent of consumers under the age of 35 say that they want brands to be more sustainable; Adidas sustainability initiatives aim to do just that. Naturally, news of climate change and dangers to the environment have made major impacts on the economic arena. And consequently, increasing demand for sustainable products fosters healthy competition among companies. From sustainable fashion to sustainable foods, Adidas sustainability initiatives have shown the company’s deliberate strides towards creating a more circular economy

Adidas Sustainability Initiatives Include Fighting For Plastic-Free Oceans

In 2017, Adidas and Parley For The Oceans teamed up to tackle the plastic pollution in oceans. Their cooperation created the Adidas Parley shoes. These are sports shoes made out of plastic trash found in ocean.

In that same year, Adidas managed to sell one million shoes made out of ocean plastic. And the number of shoes sold is rising. It is not just shoes, either — consumers can purchase shirts, dresses, and pants now too. All of it is recycled from ocean plastic.

Additional to the push for recycled shoes, Adidas sustainability initiatives hope to help the company shift to totally recycled polyester by 2024. Furthermore, the company promises to keep its quality with recycled polyester.

Additionally, the Futurecraft Loop is a shoe that is 100% recyclable. Adidas will sell the new iteration of these shoes in 2021. It is clear that both Adidas and Parley For The Oceans are dedicated to making the ocean a cleaner place.

The founder of Parley has spoken out against plastic pollution, “Plastic is a design failure, just alien matter that shouldn’t be on this planet.”

Creating An Incentive to Recycle

Just a few weeks ago, Adidas sustainability initiatives took one additional stride by launching a voucher system in the UK. Specifically, the system allows consumers to give back their worn-out shoes.

In return, customers would earn up to $25 in credit toward a future purchase.

Afterwards, Adidas would resell or recycle those worn-out shoes. This develops an intrinsic value in the shoes that people own. Additionally, it teaches consumers to shop more wisely.

Adidas Sustainability Initiatives Extend Past Recycling

Five days ago, the company announced its partnership with International Space Station (ISS) U.S. National Laboratory. This multi-year partnership will pursue innovations in both technology and sustainability.

Moreover, this partnership will mark the first time that footwear innovation will be tested in space. 

CONTINUE READING: https://therising.co/2019/11/13/adidas-sustainability-initiatives-creating-a-more-circular-economy/

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Publication date: 
15/11/2019
Publication Organisation: 
The Rising
Publication Author: 
Haider Sarwar
Thematic Area: 
Blue economy
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