24 Apr 2017 - Just in time for Earth Day 2017, Adidas has taken further steps towards helping to end plastic pollution by releasing three new sneaker models woven from marine plastic debris. The new trainers are part of a two-year partnership with Parley for the Oceans—an organization dedicated to bringing creative industries together to help end marine pollution. The new ultraBOOST sneakers will repurpose an average of 11 found plastic bottles per pair, and take a major stride towards Adidas’ goal of creating one million pairs of ultraBOOST from up-cycled marine plastic in 2017 alone.
The three new Adidas X parley for the oceans sneakers use colours influenced by the shades of the ocean. The designs—released 10 May 2017—sport a primeknit outer woven from 95 per cent parley ocean plastic, turning threat into thread by spinning found debris into a workable yarn. The commitment to sustainability doesn’t stop at the knitted body, with the laces, heel webbing, heel lining, and sock liner covers all made from recycled PET material.
With statistics showing that one truck of plastic waste gets dumped into our ocean every minute, Adidas has set to use its global brand name to get behind sustainable manifacturing. Adidas CEO Kasper Rorsted explains that ‘at Adidas, our core belief is that through sport, we have the power to change lives. This becomes particularly relevant when we talk about the impact we have with our sustainability work. We are one of the very few companies that integrate sustainability into their business model, which becomes most visible in the fact that we take sustainability to the product level.’