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Adidas creates limited edition MLS kits using upcycled ocean plastic as part of eco-innovation drive

20 Apr 2017Adidas is releasing special limited edition versions of four Major League Soccer (MLS) kits as part of its ongoing eco-innovation partnership with ocean conservation group Parley for the Oceans.

20 Apr 2017Adidas is releasing special limited edition versions of four Major League Soccer (MLS) kits as part of its ongoing eco-innovation partnership with ocean conservation group Parley for the Oceans.

The jerseys have been made entirely from upcycled ocean plastic debris collected by Parley in coastal areas of the Maldives before being reworked into technical yarn fibres to create the kits. On the back neck tape of each jersey is the message “For the Ocean”.

The four MLS teams involved in the initiative are New York City FC, Orlando City SC, LA Galaxy and Seattle Sounders FC. The specially created kits will be worn by the teams for the first time on 23 April when New York host Orlando and LA welcome Seattle.

“We are very proud to be working with a new partner in MLS and its participating teams to enforce the usage, messaging and awareness around the beauty and fragility of the Oceans,” said Michael Batz, Adidas’ vice president of football apparel.

The initiative builds on the brand’s ongoing partnership with Parley which saw Real Madrid and FC Bayern Munich release special Parley kits last year. The collaboration goes beyond football too, Adidas has also created footwear and swimwear from ocean plastic with the help of Parley.

CONTINUE READING: http://www.thedrum.com/news/2017/04/20/adidas-creates-limited-edition-ml...