Ocean Action Hub

3 Mar 2017 - Two years ago, socially conscious entrepreneurs Rob Ianelli and Ryan Schoenike founded their company, Norton Point, to manufacture sunglasses made from the huge amounts of plastic cleaned up from ocean coastlines.

Their goal was to be a part of the solution to one of the planet's greatest challenges: the 8 million tons of plastic entering Earth's oceans each year. Moreover, they wanted to reinvest their profits in research, education and development efforts that help reduce the impact of  plastic.

Now, engineers and polymer scientists with the University of Georgia's New Materials Institute are helping Norton Point, which is based in Martha's Vineyard, Massachusetts, with testing of its "ocean plastics" products and finding new product applications.

"Packaging represents about half of all plastics produced, and single-use plastic items make up the majority of what is found on beaches," said Jenna Jambeck, associate professor of engineering and director of Center for Circular Materials Management in the New Materials Institute.

Her study of ocean plastics, published in the journal Science in 2015, quantified for the first time the amount of plastics flowing into the earth's oceans, drawing worldwide attention to the issue.https://phys.org/news/2017-03-scientists-ocean-plastic-products.html

Jambeck's study was published at an opportune time for the Norton Point founders, who had been exploring the idea of manufacturing sunglasses from ocean plastics. "But we were concerned about doing it right," said Schoenike.

They connected for the first time with Jambeck last year at an Oceans conference, and since then, Schoenike said, the New Materials Institute has "moved our goals and the issue forward" together.

Jambeck explained that one of the plastics used in single-use  products is high-density polyethylene, or HDPE, which doesn't biodegrade. "It only breaks down in the environment by creating smaller and smaller fragments," she said. CONTINUE READING: https://phys.org/news/2017-03-scientists-ocean-plastic-products.html

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Publication date: 
03/03/2017
Publication Organisation: 
Phys.org
Publication Author: 
Terry Hastings
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