26 Mar 2018 - Malaysians will soon be the first to earn gold by recycling their plastic bottles and aluminum cans. Southeast Asian fintech firm HelloGold and Malaysia’s reverse-vending machine (RVM) company KLEAN are implementing a recycling scheme that offers Malaysians 0.00059 grams of investment-grade gold for each recycled plastic bottle and each aluminum can.
Anyone can start earning gold by first downloading the HelloGold app from the Google Play Store or Apple Store and registering for an account. Once registered, users can bring their plastic bottles and aluminum cans to any KLEAN RVM for recycling. After depositing the bottles or cans in the machine, users can choose to convert their KLEAN e-credits into gold through a seamless integration between the KLEAN digital wallet and the HelloGold mobile app. Users can also register for an account at any of the forty machines that will be available across Klang Valley in July, and 500 machines across Malaysia at key locations before the end of the year.
Robin Lee, CEO and Co-founder of HelloGold, said, “Emerging economies across Asia are dealing with increasing plastic use and consumption. Without adequate recycling infrastructure or habits in place, these plastics end up in landfills and oceans destroying the environment. HelloGold’s partnership with KLEAN will incentivise people to clean up the environment, while accessing new financial products such as gold.”
“In our mission to enable everyone access to safe and affordable gold products to protect their savings, HelloGold has been expanding our reach to millions of online and offline communities through key partnerships such as Axiata’s Boost and Aeon Credit. Our latest partnership with KLEAN reflects our shared values in using innovative technology to enable financial inclusion and wealth creation for the man on the street,” Robin concluded.