Ocean Action Hub
  • Companies and organizations are committing to tackle plastic pollution but many lack a concrete way to implement their commitments.
  • Through ReSource, WWF will help member companies to “maximize, measure and multiply their impact” on addressing the plastic pollution crisis.
  • Six companies have signed on to ReSource as Principal Members: The Coca-Cola Company; Keurig Dr Pepper; McDonald’s; Procter and Gamble; Starbucks; and Tetra Pak.

24 May 2019 - The World Wildlife Fund (WWF) launched an “activation hub” to help companies and organizations translate commitments to reduce or eliminate plastic into measurable action. The hub is part of WWF’s global ‘No Plastic in Nature’ campaign, which tackles marine litter and plastic consumption as part of efforts to protect the world’s biodiversity and oceans.

According to WWF, “just 100 companies could prevent 10 million tons of plastic waste.” WWF observes that companies and organizations are committing to tackle plastic pollution but many lack a concrete way to implement their commitments. In a recent publication titled, ‘No Plastic in Nature: A Practical Guide for Business Engagement,’ WWF analyzed the causes and scope of the global plastic crisis, and outlined a guide for businesses to lead a “plastics revolution.” This guide provided the vision for designing the ‘ReSource: Plastic’ activation hub. ReSource aims to promote a systems-based approach to tackling plastic production, consumption, waste management and recycling as a single system.

CONTINUE READING ONLINE HERE: http://sdg.iisd.org/news/wwf-initiative-aims-to-help-companies-translate-commitments-on-plastic-into-measurable-action/

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Publication date: 
24/05/2019
Publication Author: 
CATHERINE BENSON WAHLÉN
Keyword/s: 
Ocean Plastics
Thematic Area: 
Marine pollution
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